What’s being accomplished
theRide isn’t just raising money, it’s delivering impact in real time. Every mile, every town, every stop becomes an opportunity to serve families who need support the most.
Every Mile Matters
One Ride. One Mission.
A 2,000 miles journey from Mexico to Canada to raise $1,000,000 for families, kids, and communities who need it most.
THE MISSION AND PURPOSE
theRide is a 2,000 miles cycling mission from Mexico to Canada to raise $1,000,000 for underserved children and families and to give it all away along the journey.
This mission isn’t powered by elite cyclists. It’s powered by commitment. None of us are professionals—and that’s the point. The difficulty is real, the discomfort is real, and the challenge is earned. theRide is about showing up anyway, for something bigger than ourselves.
Awareness: Expose the realities many families face across America the unseen struggles in small towns, rural communities, and forgotten places.
Action: Provide direct support along the entire route. Not someday. Not eventually. On the ground. On camera. In the moment.
Inspiration: Show what becomes possible when a tribe unites behind a vision bigger than themselves, proving generosity gains power when it’s in motion.
This is more than a ride.
This is a movement of impact, courage, and responsibility.
How To Support The Mission
The goal of theRide is bold by design.
We are setting out to raise $1,000,000. Not to sit in a fund, not to wait for the right moment, but to put directly into the hands of underserved children, families and communities who need it most.
Every mile moves us closer.
Every partner brings the goal within reach.
Every rider who joins raises for their miles.
Every act of generosity creates real change.
JOIN THE JOURNEY
Are you interested in cycling with Matt through America?
DONATION PROGRESS
Partners Behind The Mission
Partnership Opportunities
Partnering on theRide is more than just putting your logo on a bike, it’s about standing for something bigger.
Premiere Partner (x3) - $50,000
High-visibility across support rigs and rider gear, integrated digital content features, and media exposure, along with on-the-ground impact activations and ride-along experiences.
Official Partner (x5) - $25,000
This partnership includes branding across all support rigs, digital content integration, and ongoing visibility throughout the journey from Mexico to Canada.
Supporting Partner (x7) - $10,000
This partnership includes branding on select support rigs, digital content inclusion, and visible alignment with theRide’s mission and storytelling.
Each partnership level reflects a different way to lead, support, and amplify a mission built on action, generosity, and responsibility. Whether you’re setting the standard or fueling the journey, every partner plays a role in carrying this mission from Mexico to Canada and into the lives of the families we serve.
About the Ride
theRider: Matt King
CEO of Gobundance. Husband. Father. A man committed to living a vision-driven life, will ride the full 2,000 miles from Mexico to Canada.
“If we’re asking the world to show up for families in need, I’m showing up first.”
What the ride is
theRide is a 2,000 miles cycling mission from Mexico to Canada to raise $1,000,000 for underserved children and families and to give it all away along the journey.
Where it’s going
A 2,000 miles journey from Mexico to Canada with one purpose: Raise $1,000,000 and give it away to the people who need it most.
Why this specific route and challenge matter
The goal is bold by design: immediate deployment. We are raising $1,000,000 not to sit in a fund, but to put directly into the hands of those who need it. One ride. One million dollars. Countless lives changed.
THE ROUTE
2,000 miles. 6 states.
This is not just a route on a map: it’s a moving mission, mile by mile, family by family, state by state.
A typical day:
8–12 hours of riding
150 Miles per day
Gobundance Members joining along the way
Support vehicles + safety crew
Filming and daily content production
Scheduled community impact stops
Evening recap & storytelling
How To Support The Mission
The goal of theRide is bold by design.
We are setting out to raise $1,000,000. Not to sit in a fund, not to wait for the right moment, but to put directly into the hands of underserved children, families and communities who need it most.
Every mile moves us closer.
Every partner brings the goal within reach.
Every rider who joins raises for their miles.
Every act of generosity creates real change.