What’s Being Accomplished
theRide isn’t just raising money—it’s delivering impact in real time. Every mile, every town, and every stop becomes an opportunity to step in, restore stability, expand access, and remind people they are not alone.
Every Mile Matters
A 2,000-Mile Journey To Restore Hope
theRide is a 2,000-mile cycling journey from Mexico to Canada to spotlight overlooked people and communities, delivering direct in-the-moment impact when it matters most.
Why theRide Exists
theRide is a 2,000-mile cycling journey from Mexico to Canada designed to spotlight people and communities who are often overlooked and to deliver direct, in-the-moment impact to those who need a turning point.
This mission isn’t powered by elite cyclists. It’s powered by commitment. None of us are professionals, and that’s the point. The difficulty is real, the discomfort is real, and the challenge is earned. theRide is about showing up, when it would be easier not to, for something bigger than ourselves.
Awareness: Shine a light on real people carrying quiet pressure—families, young adults, and individuals who feel unseen, isolated, or on the edge. Whose stories are rarely told but deeply human.
Action: Support happens along the route, in real time. Not someday. Not eventually. On the ground. In Person. At the moment.
Inspiration: Show what becomes possible when a community unites behind responsibility instead of distance. Proving that generosity has its greatest power when it’s in motion.
This is more than a ride.
This is a movement of impact, courage, and responsibility.
Donation Progress
Partners Behind The Mission
How To Support The Mission
The goal of theRide
is bold by design.
We are setting out to raise $1,000,000. Not to sit in a fund, not to wait for the perfect moment, but to place resources directly into the hands of people who need a turning point, when it can change everything.
This support moves in real time, along the route, meeting people where they are. Restoring stability, expanding access, and reminding them they are not alone.
Every mile creates momentum.
Every partner expands the reach.
Every rider raises impact through their effort.
Every act of generosity becomes a moment of real change.
JOIN THE JOURNEY
Are you interested in cycling with Matt through America?
Partnership Opportunities
Partnering on theRide is more than just putting your logo on a bike, it’s about standing for something bigger.
Premiere Partner (x3) - $50,000
High-visibility across support rigs and rider gear, integrated digital content features, and media exposure, along with on-the-ground impact activations and ride-along experiences.
Official Partner (x5) - $25,000
This partnership includes branding across all support rigs, digital content integration, and ongoing visibility throughout the journey from Mexico to Canada.
Supporting Partner (x7) - $10,000
This partnership includes branding on select support rigs, digital content inclusion, and visible alignment with theRide’s mission and storytelling.
Each partnership level reflects a different way to lead, support, and amplify a mission built on action, generosity, and responsibility. Whether you’re setting the standard or fueling the journey, every partner plays a role in carrying this mission from Mexico to Canada and into the lives of the families we serve.
About theRide
theRider: Matt King
CEO of Gobundance. Husband. Father. A man committed to living a vision-driven life, will ride the full 2,000 miles from Mexico to Canada.
“If we’re asking the world to show up for families in need, I’m showing up first.”
What theRide Is
theRide is a 2,000-mile cycling journey from Mexico to Canada designed to create real, in-the-moment impact, meeting people where they are and delivering support when it matters most.
Where It’s Going
From Mexico to Canada, the route moves through communities where stories often go untold. Each mile is traveled with one purpose: to raise $1,000,000 and put it into motion along the way.
Why This Route and Challenge Matter
The goal is bold by design. We are raising $1,000,000 not to sit in a fund, but to place resources directly into the hands of people at critical turning points. One ride. One mission. Countless moments of change.
THE ROUTE
2,000 miles. 6 states.
This is not just a route on a map: it’s a moving mission, mile by mile, family by family, state by state.
A typical day:
8–12 hours of riding
150 Miles per day
Gobundance Members joining along the way
Support vehicles + safety crew
Filming and daily content production
Scheduled community impact stops
Evening recap & storytelling
How To Support The Mission
The goal of theRide
is bold by design.
We are setting out to raise $1,000,000. Not to sit in a fund, not to wait for the perfect moment, but to place resources directly into the hands of people who need a turning point, when it can change everything.
This support moves in real time, along the route, meeting people where they are. Restoring stability, expanding access, and reminding them they are not alone.
Every mile creates momentum.
Every partner expands the reach.
Every rider raises impact through their effort.
Every act of generosity becomes a moment of real change.