theRide

Follow the latest news about theRide, including real stories, media coverage and moments of impact along the journey.

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Visionary Matt King Undertakes theRide, A 2,000-Mile ……

Journey to provide $1M in gifts to those in need along the way

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About Matt King

“Without self-discipline, success is impossible.” Those words are so important to Gobundance CEO Matt King that he had them tattooed on his rib cage.

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About theRide

theRide is a 2,000+ mile cycling journey from Mexico to Canada with one purpose: raise $1,000,000 and put it into motion in real time, placing support directly into the hands of people and communities who need a turning point along the way.

theRide exists because too many people across America are living one setback away from crisis, often in the very communities we move through every day. Opportunity isn’t evenly distributed, and many are doing everything they can and still fall behind. theRide is choosing action over intention, showing up in real time for people who need immediate help, not just support from a distance.

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